Retailers like Kroger and Lowe’s test AI agents without handing control to Google
**Exploring the Future of Retail: AI Agents Take Center Stage** The retail landscape is shifting as big names like Kroger and Lowe’s start to embrace artificial intelligence. This article dives into how these retailers are experimenting with AI agents while still keeping control over their product displays and sales strategies. **Understanding the Shift Towards AI** With more shoppers turning to chatbots and automated assistants for their buying decisions, retailers face a real challenge. They want to use AI tools to improve customer experiences but worry about losing their grip on how products are presented. This creates a delicate balance that retailers must navigate. **Why Control Matters** For retailers, maintaining control over product presentation is crucial. They need to ensure that their brands and offerings are represented accurately. If they rely too heavily on third-party AI systems, there’s a risk that their carefully curated images could get lost or misrepresented. This article will highlight the importance of brand identity in an age of automation. **What Retailers Are Doing** Kroger and Lowe’s are leading the way by testing AI agents in a way that keeps them firmly in the
<p>Retailers are starting to confront a problem that sits behind much of the hype around AI shopping: as customers turn to chatbots and automated assistants to decide what to buy, retailers risk losing control over how their products are shown, sold, and bundled. That concern is pushing some large chains to build or support their […]</p>
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