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ChatGPT users are about to get hit with targeted ads

January 16, 2026
Lucas Ropek
TechCrunch
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**Exploring the Shift: Targeted Ads Coming to ChatGPT** As ChatGPT evolves, users are soon going to notice a significant change. OpenAI is introducing targeted ads to the platform. This new move aims to personalize the user experience, but what does that really mean for you? **Understanding Targeted Ads** Targeted ads are not just random advertisements. They are curated based on your interactions and preferences. OpenAI assures users that they will have some control over what kind of ads they see. This is an important aspect, as it means you can customize your experience. It’s all about making the ads more relevant and useful for you. **Why This Matters** For many users, the integration of ads can change how they interact with the platform. It’s essential to consider how these ads might enhance or disrupt your experience. With targeted ads, there's a chance you may discover new products or services that genuinely interest you. However, it can also lead to concerns about privacy and the data being collected. Understanding these aspects is vital as you navigate this new landscape. **What You Can

OpenAI says that users impacted by the ads will have some control over what they see.

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