Retailers bring conversational AI and analytics closer to the user
### Understanding the New Wave of Retail AI In the ever-changing landscape of retail, artificial intelligence is stepping into the spotlight. Retailers are starting to bring conversational AI and analytics closer to their customers. This move is significant because it helps brands make smarter decisions based on real consumer insights. But what exactly does this mean for both businesses and shoppers? ### The Shift Towards Consumer-Centric AI Gone are the days when retailers relied solely on historical data to make decisions. Today, they are using predictive consumer feedback to understand what shoppers really want. By integrating AI tools that can analyze real-time data and interact with customers, retailers are able to tailor their offerings more effectively. This means that stores can adjust their inventory and marketing strategies based on the latest consumer trends. ### What You Can Expect from This Transformation As a shopper, you will likely notice changes in how retailers communicate with you. You may find that customer service chatbots can answer your questions more accurately and quickly. These bots are learning from previous interactions, making them more effective over time. Also, you might receive personalized recommendations based on your shopping
<p>After years of experimentation with artificial intelligence, retailers are striving to embed consumer insight directly into everyday commercial decisions. First Insight, a US-based analytics company specialising in predictive consumer feedback, argues that the next phase of retail AI should be epitomised by dialogue, not dashboards. Following a three-month beta programme, First Insight has made its […]</p>
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