OpenAI learned the hard way that Cameo trademarked the word ‘cameo’

November 24, 2025

Amanda Silberling

TechCrunch

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In a surprising turn of events, OpenAI has encountered a legal hurdle with its Sora app's "cameo" feature, as it turns out that the term is trademarked by Cameo, the well-known video messaging platform. This article delves into the implications of this trademark dispute, exploring the challenges tech companies face when navigating intellectual property laws. Readers will gain insights into the importance of thorough research and legal diligence in the tech industry, especially for startups and developers. Understanding this case sheds light on how trademark issues can impact branding, user experience, and product development. Join us to discover why this matter is not just a legal obstacle but a valuable lesson for innovators everywhere.

OpenAI might have to rename the "cameo" feature in the Sora app.

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