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Meta-backed Hupo finds growth after pivot to AI sales coaching from mental wellness

January 13, 2026

Kate Park

TechCrunch

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**Exploring Hupo's Shift to AI Sales Coaching** In today's ever-evolving tech landscape, Hupo has made a significant change in its business approach. Originally focusing on mental wellness, the company has pivoted to specialize in AI-driven sales coaching. This decision comes with newfound backing from Meta, and it has already helped Hupo secure a $10 million Series A investment led by DST Global. **Understanding the Pivot** Hupo's decision to shift its focus was not made lightly. The mental wellness space is crowded, and they realized there was a greater demand for innovative solutions in sales. By aligning themselves with the banking and insurance sectors, they are tapping into industries that are constantly seeking improvement. **Key Insights into AI Sales Coaching** Readers will learn about the unique advantages of AI in sales coaching. One of the primary benefits is personalized learning experiences. Hupo's AI can analyze individual performance and provide tailored feedback to help sales teams improve. This means that rather than a one-size-fits-all approach, each salesperson gets guidance specific to their strengths and weaknesses. Another area to explore

Hupo, backed by Meta, pivoted from mental wellness to AI sales coaching for banks and insurers, and secured a $10M Series A led by DST Global

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