How OpenAI and Google see AI changing go-to-market strategies

November 28, 2025

Tim De Chant

TechCrunch

191 views

In the rapidly evolving landscape of technology, AI is revolutionizing the way businesses approach their go-to-market strategies. This insightful article delves into the perspectives of industry leaders from OpenAI and Google, as they explore the transformative impact of artificial intelligence on product launches. Readers will gain valuable insights into how AI is reshaping investor decision-making and startup strategies, enhancing market entry efficiency and effectiveness. Discover the innovative tools and methodologies that are emerging, along with expert advice on navigating this dynamic environment. Whether you're a startup founder or an investor, understanding these trends is crucial for staying competitive. Join us as we unpack the future of AI in the marketplace and discover why these changes matter for your business success.

AI is changing how investors and startups bring their products to market. Three experts offered their insights at TechCrunch Disrupt.

Read Full Article

Similar Articles

AI dominated the conversation in 2025, CIOs shift gears in 2026

**Understanding the Shift: CIOs and AI in 2026** In 2025, the buzz around artificial intelligence reached a peak. Businesses and tech leaders were excited about the possibilities that AI offered. However, as we step into 2026, it’s clear that Chief Information Officers or CIOs are shifting their approach. This change isn’t about slowing down innovation; rather, it’s about guiding it with greater intention and foresight. **What to Expect in 2026** CIOs are now looking to integrate AI in a way that aligns with their long-term goals. This year is about being strategic. With the initial excitement of AI listening to customers or generating content, organizations are asking deeper questions. How does AI fit into our overall strategy? What challenges do we face in implementation? How can it drive real value for our teams and clients? **Key Insights for CIOs** One important insight is the need for clearer frameworks. While AI tools like copilots have proven useful, CIOs are realizing that a structured approach is vital. This includes understanding which areas of the business

AI NewsJan 15

AI video startup, Higgsfield, founded by ex-Snap exec, lands $1.3B valuation

**Overview of Higgsfield's Rise** Higgsfield, a new player in the AI video space, has captured attention with its impressive growth and valuation. Founded by a former executive from Snap, this startup is making waves with a significant valuation of 1.3 billion dollars. But what does this mean for the future of video technology and AI? **Understanding the Business Model** Higgsfield has quickly established a solid revenue base, reporting a run rate of 200 million dollars annually. This indicates a strong demand for its services and a promising future. The company has also recently reopened its Series A funding, successfully raising an additional 80 million dollars. This move shows confidence in its growth trajectory and a commitment to scaling its operations. **Key Takeaways for Readers** For anyone interested in the intersection of technology and media, there are valuable insights to glean from Higgsfield's journey. You'll learn how strategic leadership and innovative technology can propel a company to rapid success. Understanding the funding rounds can also provide a clearer picture of how startups attract investment in today's marketplace. Additionally, readers will discover

TechCrunchJan 15