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How Levi Strauss is using AI for its DTC-first business model

November 17, 2025

Ryan Daws

AI News

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In its pursuit of a direct-to-consumer (DTC) first business model, Levi Strauss is weaving AI and cloud platforms into its core operations. The nearly 175-year-old apparel company is leveraging Microsoft technologies to modernise its consumer experiences and improve internal productivity. Levi Strauss’ approach provides a case study for other enterprises in using a unified technology […] The post How Levi Strauss is using AI for its DTC-first business model appeared first on AI News.

<p>In its pursuit of a direct-to-consumer (DTC) first business model, Levi Strauss is weaving AI and cloud platforms into its core operations. The nearly 175-year-old apparel company is leveraging Microsoft technologies to modernise its consumer experiences and improve internal productivity. Levi Strauss’ approach provides a case study for other enterprises in using a unified technology […]</p>

<p>The post <a href="https://www.artificialintelligence-news.com/news/how-levi-strauss-is-using-ai-for-dtc-first-business-model/">How Levi Strauss is using AI for its DTC-first business model</a> appeared first on <a href="https://www.artificialintelligence-news.com">AI News</a>.</p>

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