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Google announces a new protocol to facilitate commerce using AI agents

January 11, 2026

Ivan Mehta

TechCrunch

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**Google's New Protocol for AI-Driven Commerce: What You Need to Know** Google has just rolled out an exciting new feature designed to make shopping easier for everyone. This update introduces a protocol that allows merchants to connect directly with users via AI. It's all about enhancing the way we shop online while leveraging the power of artificial intelligence. **Empowering Merchants and Consumers** With this new protocol, businesses can now provide discounts directly in AI search results. Imagine searching for a product, and right there, you find a special offer waiting just for you. This means that merchants can tailor their deals to individual shoppers, making the online shopping experience more personalized and engaging. Shoppers can enjoy lower prices while discovering new products that interest them. **Streamlining the Shopping Experience** One of the standout aspects of this feature is how it streamlines the purchasing process. Instead of needing to visit multiple sites to find the best deal, shoppers can now get all the information they need right in the AI results. This saves time and effort, allowing for a more efficient shopping experience. **Benefits of AI Agents in Commerce

Google said that merchants can now offer discounts to users directly in AI mode results

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