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Ford has an AI assistant and new hands-free BlueCruise tech on the way

January 8, 2026

Sean O'Kane

TechCrunch

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**Unlocking the Future of Driving: Ford's Innovative AI Assistant and BlueCruise Technology** Ford is stepping into a new era with its latest AI assistant and upgraded BlueCruise hands-free driving technology. This article dives into what these advancements mean for drivers and how they can enhance the overall driving experience. **What You Will Learn** Readers will discover the exciting features of Ford's AI assistant. This smart system is designed to help drivers by simplifying tasks while on the road. Imagine having a personal companion in your car that can make suggestions, manage navigation, and keep you connected with ease. In addition, we will explore the new version of BlueCruise, which promises to be more affordable and efficient. Ford claims that this next-gen technology will lower production costs by thirty percent. This means that more drivers could access advanced features that make hands-free driving safer and more enjoyable. **Why This Matters** Understanding these innovations is crucial for anyone interested in the future of vehicle technology. Ford's commitment to making driving easier and more efficient is significant. With advancements like these, drivers can expect a more relaxed

Ford says the new generation of BlueCruise will be 30% cheaper to build than the current technology.

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